Good On You gives consumers a way to know if clothes are ethical and meet environmental standards of sustainability.
Good On You is a globally recognized and independent platform that empowers consumers to make ethical and sustainable fashion choices. Founded in 2015, the organization provides comprehensive information and ratings on clothing brands based on their social and environmental practices. Good On You aims to create a more transparent and responsible fashion industry by driving positive change through consumer awareness and engagement.
Mission
The mission of Good On You is to transform the fashion industry by promoting sustainable and ethical practices. The organization believes that every purchase has the power to make a difference and strives to ena
ble consumers to make informed decisions that align with their values. By highlighting brands' impact on people, the planet, and animals, Good On You encourages a shift towards more conscious and responsible fashion choices.
Brand Ratings and Transparency
Good On You evaluates clothing brands based on a rigorous assessment framework, considering factors such as labor conditions, environmental impact, animal welfare, and supply chain transparency. Brands are assigned ratings ranging from "Great" to "Not Good Enough," providing consumers with valuable information to make informed purchasing decisions. The organization encourages brands to improve their practices and provides guidance and resources to support their journey towards sustainability.
Consumer Empowerment
Good On You recognizes that consumers play a pivotal role in driving change within the fashion industry. Through their website and mobile app, the organization provides a user-friendly platform where individuals can easily access brand ratings, discover ethical and sustainable alternatives, and find resources to build a more sustainable wardrobe. Good On You empowers consumers to use their purchasing power to support brands that align with their values, encouraging a demand for transparency and sustainability in the fashion market.
Advocacy and Industry Engagement
Beyond consumer education, Good On You actively engages with brands, industry stakeholders, and policymakers to advocate for positive change. The organization encourages brands to embrace transparency, improve their supply chains, and adopt sustainable practices. Good On You collaborates with industry partners to drive industry-wide initiatives and campaigns that promote sustainability and ethical practices. Through their advocacy work, they aim to create systemic change within the fashion industry.
Educational Resources
Good On You provides a wealth of educational resources and guides on sustainable fashion, including articles, tips for shopping ethically, and information on different sustainability certifications. The organization empowers consumers to better understand the impacts of their clothing choices and offers practical guidance for building a more sustainable wardrobe.
How to Get Involved
Good On You invites individuals to join their movement for a more sustainable fashion industry. Consumers can download the Good On You app or visit their website to access brand ratings, discover ethical alternatives, and stay informed about sustainable fashion news. They can also engage with the organization through social media, participate in advocacy campaigns, and support sustainable fashion initiatives.
Good On You is a leading platform that empowers consumers to make sustainable and ethical fashion choices. By providing transparent and accessible information about clothing brands, the organization encourages consumers to support brands that prioritize people, the planet, and animals. Through their consumer empowerment initiatives, advocacy efforts, and educational resources, Good On You is driving positive change and reshaping the fashion industry towards a more sustainable and responsible future.
